Compass Pharmacies -
Pharmachoice Brand Expansion
Compass Pharmacies were growing and amalgamating a number of drugstores. These community pharmacies had strong roots and identities with reputations they wanted to uphold. The plan was to operate all retail stores with the PharmaChoice banner and also, keep the names and loyalty each store had built in their community. Compass also wanted this brand to work across all seven of their pharmacy locations.
Studio 11 Creative Group was able to seamlessly expand each store's identity to include PharmaChoice and its nationally-recognized programs while connecting the individual stores with a fresh and consistent look. We did a number of in-store promotional signage to expand and build on the brand, educate customers about the PharmaChoice offerings like the Perks loyalty program and carry out special promotions to attract and retain customers.