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Know who you are and who you want to reach. You need to know what value you offer and how you are different. You also need to know what your audience thinks of you now and what they expect from you. If you don’t know your target audience and you advertise – you are wasting your money. Combine what your audience expects from you with who you aspire to be – that’s how you invent your brand.
Rebrand for the national group that maintains the standard for all garden centres.